3 reasons to consider professional, mobile-friendly web design
MOBILE USAGE IS INCREASING
Let's face facts. Most of us have mobile devices and use them to access internet services. This is a lifestyle that will only increase over time, so it stands to reason that this trend will dictate content delivery moving forward. Responsive design ensures web content will display equally well across all devices – optimizing mobile visitor experience and SEO for improved rankings in search engines. Looking forward, no doubt hardware technology will continue to evolve. Having a responsive website will ensure your content will continue to adapt to future demands of mobile devices.
GOOGLE HAS CHANGED THE RULES
As of April 21, 2015, Google has changed its search algorithm to now favour websites with mobile-friendly pages in its results. What this means in practical terms is that if your website is not mobile-friendly, you can now expect a lower ranking than before the change. Google states, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." The best way to stay relevant with this game changer is to ensure your website is responsive.
A BETTER VISITOR EXPERIENCE IS "SMART"
It's no secret that smartphones are gaining in popularity as the device for internet searches. It's also no secret that responsive design gives visitors a better mobile experience, period. Because content automatically adjusts to the screen of the device, it is easier and more convenient for visitors to navigate and view content on your website. Because more and more organizations are quickly moving to responsive web design, visitors are becoming less tolerant of non mobile-friendly websites and are more likely to leave frustrated – leading to a poor brand experience.