The source for equipment parts.
MULTI-LANGUAGE Responsive Website Development | Brand Development | Copywriting | Photography | SEO | Website Optimization | Google Analytics
Mobile Parts wished to develop a focused, values-based brand that effectively represents and positions them as a world leader of parts and components for mining and construction industries.
After a brand audit, we determined that the existing website and overall brand positioning was narrowly focused on their Special Purpose Vehicles division which over-shadowed their role as a major parts provider of mobile underground equipment. A new logo and tagline, “The source for equipment parts.” was developed to realign the brand.
A multilingual (EN, FR, ES), website was developed (www.mobileparts.com) with a completely new copy direction that reinforces Mobile Part’s role as the source for parts along with appropriate positioning of their in-house services and vehicles division.
Additionally, we addressed another challenge they faced with regards to effectively communicating the value proposition of their OECM products which was lacking in their previous website and marketing materials. New photography was added to support a new copy direction and navigation.