USP… 3 letters more powerful than SEO?

Effective SEO is key in directing visitors to your website.

But what happens next as they arrive on your doorstep is even more important… here’s why:

Communicating the right message to the right audience is key in marketing.

An effective website is a result of a well-crafted, targeted message platform and how its presented to your audience. Yes, it is important to have a modern, well-designed site… but if the content lacks focus and perceived value, you’re missing out. It’s important to understand your visitors’ motivation (and pain points) in order to present content that will resonate with them.

So, what is USP?

Unique Selling Proposition answers the “What’s in it for me?” question on the minds of your visitors. Think of it as a benefit-driven message which resonates with visitors’ needs in a unique way. Get this right and you’re well on your way to a meangingful connection with your visitors and building brand loyalty.

Have a look at your current website and ask yourself, “Does the content have depth?”, “Is it value-driven?”, “Does it present us in a way that addresses what visitors are looking for?”

If the answer to any of these questions is no, it may be time to reassess the effectiveness of one of your most important marketing tools.

Let us help you express yourself effectively.



TheWebBoutique.ca provides comprehensive creative solutions for responsive, mobile-friendly website development and video production. Our projects start with comprehensive project consultation to ensure our team will deliver the best solution that’s custom fit for your organization. We employ popular content management systems (WordPress and Joomla) utilizing the latest responsive frameworks.

TheWebBoutique.ca is a service of PG Advertising and Design – Sudbury

Continue Reading