Why you need a Responsive Website.
Responsive web design ensures your website content automatically adjusts for optimal viewing across desktops, smartphones and tablets. Why is this important? As you can see from the chart, Smartphones are quickly gaining on, and expected to surpass, desktops as the dominant device for searching the internet. The fact is that a positive user experience on mobile devices is becoming an increasingly important consideration when reviewing the effectiveness of your current website.
Mobile Marketing Statistics 2015
Devices used to search the internet
HOW DOES YOUR CURRENT WEBSITE STACK UP?
Take the Google mobile-friendly website test. Can you navigate it? Is the text readable?
According to the Google Think Insights on Mobile, if mobile visitors to your website get frustrated looking for the content they are seeking, there is a 61% chance they will leave. In addition, Google reported that 48% of visitors felt that when a site doesn't function on their mobile device, their perception is that the company does not care enough for their business.
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